You work hard for your money.
You are responsible with your finances.
Why would you invest in companies that don’t do the same?

It is ironic that today we have instant access to every publicly traded company’s financial statements, 24 hour news, advanced data visualization tools, expert analysis, and economic theories galore… but we actually feel less empowered than ever.  The prevailing advice from Wall Street is, “You can’t beat the market, so just track the market with a passive index fund”. However, investors have realized that the risk assumed when investing in the market exceeds the potential for return. Dramatic market failures can derail your investment goals of funding your children’s education or saving for retirement. It is no wonder that stock market investors feel powerless to achieve their financial objectives.